Product Innovation: Path to Sustainable Competitive Advantage with Use of Environmental, Social and Governance Principles

Purpose of the study: This study aims to analyze relationship between product innovation and strategic resources used by furniture enterprises, under perspective sustainable competitive advantage, with intention identify previous innovation. Methodology/approach: The method in this research is a quantitative descriptive study, through survey, applied 1067 companies Brazilian industry. data analysis occurred Structural Equation Modeling. Originality/Relevance: Product are capable providing great potential for economic transformation. It strategically acknowledged that there use resources, however, as yet insufficient empirical studies determine which influence Another important aspect evaluate Environmental, Social Governance sustainability precepts development new products. Key findings: In noticed Innovation results from configures antecedents. Theoretical/methodological contributions: contributes advancement science, can be antecedents Innovation, pointed out expand capacity generating leads success product. contributions/to management: contribute managerial decisions, indicate Success New Development proved an essential form comparing competitors relating performance principles.